• Behind the scenes of Pepsi's Unbelievable Bus Shelter.

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    Gary Lathwell and Richard Peretti are the team at AMV BBDO behind Pepsi's Unbelievable Bus Stop - as well as other executions in the campaign.

    We caught up with them and asked them to give us a bit of background on how the idea came to fruition.

    "As part of our new Pepsi Max campaign, we were tasked to create an unbelievable experience in a public place. The daily commute is one of the most uneventful moments in people’s day and we wanted to change that. Working with OMD and Talon Outdoor we created a first-of-its-kind augmented reality 6-sheet in a bus shelter."

    "A high definition screen displayed a live video feed from an HD webcam mounted on the opposite side of the bus shelter. 3D animations and video were then created at the same perspective as the street and were activated over the live feed. Everything bedded in perfectly to sell the illusion."

    "The public’s reaction has been amazing. The film of the stunt received over 4 million hits in its first week and people are still flooding down to New Oxford Street to check it out for themselves.

    Early concept artEarly concept art

    "Creatively our biggest challenge was how we used the environment outside of the shelter. As you can see from our scamps, we needed  to consider what elements of the street we could use to our advantage. It was a lot of fun coming up with random stuff to shock Londoners, and with a brief like ‘make it unbelievable’ anything goes."

    "Technically, we were worried that the live feed might not match the outside world. Luckily everything lined up perfectly to sell the illusion."

    From the reaction this campaign has had already, it looks set to clean up at the next round of award shows. Great to see a big brand embracing technology, aligned with a great idea.

    We also came across this bus shelter idea from Adobe. Pretty smart too:

  • Pharrell X Major Lazer “Aerosol Can” Ft. Mike Giant

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    Man, did Mike Giant always have so much ink?


  • This Pringles Organ Sounds Like Shit

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    Pringles challenged the world to share an image of what they would create if they had an unlimited supply of Pringles cans and chips. This is what the mixed media artists over at music production and audio post company Fall On Your Sword came up with. When are companies gonna realize that brands are best handled by the professionals and to stop putting things in the hands of people who make junk like this?


  • A Compilation of Infomercial Struggles

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    So dramatic.


  • Hermès - Man on the move

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    Here's a fun way to showcase the clothes. Although if you ran out of your clothes, why would you still be wearing pants?

    Hermès - Man on the move from Romain Laurent on Vimeo.

  • Poster Plays Music on Your iPhone Letting You 'Feel Flavor'

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    Herb and spice brand Schwartz is all about flavor. To demonstrate, Print Tech collective, Novalia and Grey London collaborated on this interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.

    Each herb and spice depicted in the artwork is assigned a musical chord matching its flavor characteristic. The image was then back-printed with an innovative conductive ink, giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.

  • A Living Room Transforms into a Giant Pinball Game in Heineken's New Ambient Experience

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    ‘The Sub’ is a futuristic beer draft machine designed by Marc Newson that helps you "master the game of successful hosting." Publicis Italia launched The Sub during Milan Design Week. It was placed in a well-designed living room like so many others at the event. People who dared to pull its lever triggered a transformation of the living room into a Guinness-World-Record-breaking-sized pinball game. At the end of every game, a super appeared on the pinball’s screen: ‘The Sub has emerged. Play it at home.’

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