Denmark has been named the happiest country in the world in several global surveys, with the latest by the UN. So it was a happy accident to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. So McCann created a special poster where people could take flags straight from the Coke logo — giving everyone the chance to create a happy welcome to the world’s happiest country.