Toronto's Mayor, Rob Ford, has been naughty. Really naughty. So, Toronto creative shop Bob's Your Uncle is sending him coal for Christmas. It will be dropped off at Toronto City Hall on December 20th. You can contribute to the pile by going to RobFordCoal.com.
Over 540,000 people have already added to the pile. For every piece of coal, Bob's Your Uncle will donate $1* (to a max of $5,000) to help boys and girls in need have a Merry Christmas. Good self-created promo to put a relatively unknown agency in the spotlight.