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  • Boulder's Victors & Spoils Creates Killer Visual Identity System for Adidas MLS

    May 17th, 2013 / Comments (4)

    Adidas is the official athletic sponsor of US Major League Soccer. They challenged V&S with creating a visual identity system for their 2013 campaign that was modular enough to feature multiple players, teams, footwear launches, new jersey designs and the energy of each team’s fan base… ALL in the same design.

    "We called our solution PLAY WITH AN EDGE – an idea that visualizes Adidas innovation through graphic, geometric "shards" that can magnify both human and product stories in any combination. Our final deliverable was a visual guide that Adidas could distribute to any vendor, retail partner or in-house designer that demonstrated how to execute the look and ensure consistency across hundreds of different mediums."

    Complex problem, solved beautifully.

  • Quicker FirstBank Mortgages Mean More Time to Do Whatever It Is You Do – Via TDA_Boulder

    May 17th, 2013 / Comments (0)

    A shift in emphasis, from “less stressful” to “faster,” marks the latest iterations of FirstBank’s ongoing “Mortgages Made Easy” advertising, with each ad based on the newfound free time a quick mortgage offers. (How wisely you use that time is not the bank’s concern.) The campaign, including TV and print, is by TDA_Boulder. It's also the bank’s first TV advertising outside of its home state, Colorado.

    TDA's also enjoying Comment Free Friday, sharing their work with you without commentary. Submit your work for CFF here and please make a note that you want it posted on Friday without comment.

    Credits:
    AD: Haley Garyet
    CW: Daniel Colburn
    CD: Jeremy Seibold
    ECD: Jonathan Schoenberg
    Agency Prod.: Susan Fisher

  • Coke Finds a Hidden Danish Flag in Their Logo, Makes it a Welcome Symbol for Travelers

    May 16th, 2013 / Comments (0)

    Denmark has been named the happiest country in the world in several global surveys, with the latest by the UN. So it was a happy accident to find the Danish flag hidden in the Coca-Cola logo.

    McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. So McCann created a special poster where people could take flags straight from the Coke logo — giving everyone the chance to create a happy welcome to the world’s happiest country.

  • Nothing Livens an Exercise Equipment Video Quite Like a Guy Taking a Dump

    May 16th, 2013 / Comments (6)

    No idea what's going on here. None.

  • Harley-Davidson's Real Test Ride

    May 16th, 2013 / Comments (0)

    When you ride a Harley, you're never alone. You're part of a worldwide community of like-minded bikers. Harley wanted to give riders that warm, fuzzy feeling when they came for a test ride.

    Via

  • [REMINDER] #KegsWithLegs #26: Tonight @ Karsh Hagan

    May 16th, 2013 / Comments (0)

    There are those who are in this industry for the paycheck (although, we question their math skills), and those who are in it for the passion. Make is an evening celebrating the latter. Come make a little street art, make a new connection and help us make a dent in our liquor supply.

  • Call for Artists is Open for Two Top-Shelf Local Poster Shows

    May 16th, 2013 / Comments (0)

    ARTCRANK, the bike-themed poster show, is back for its fifth year in Denver. They're now accepting artist submissions for their 2013 show. Please note that they have a strict locals-only policy, and will only consider artists who live and work in the Denver and Boulder areas. Apply here.

    The Denver Post Underground Music Showcase (UMS), along with Ink Lounge, now has an open call for poster artists to participate in the 3rd Annual EyeRock Art in Music Poster show taking place during the 13th annual UMS. EyeRock is designed to highlight and focus on the talented visual artists in the Colorado Front Range area that help push and sculpt the music industry. Apply here.

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