Dark Noir, a co-created animated short film by Rafael Grampá, Absolut and Facebook fans worldwide, was an ambitious challenge — inviting people around the world to unleash their imaginations and transform their ideas into an animated film. During a live interactive three-week period, on Facebook/Absolut, Grampá encouraged people to take part and influence the action and storyline as he wrote it. To help him transform his 2D characters and script into 3D, Grampá teamed up with Red Knuckles animation studio. Grampá, Rick Thiele and Mario Ucci and their team of animators then transformed the crowd-sourced suggestions into an animated short film which premiered at MADE Berlin March 2014. See, crowdsourcing an make beautiful things. Check out a Q&A with the creator here.