Made Movement has just released a new web spot on behalf of Seventh Generation, as a part of the ever-expanding "Campaign for a Toxin-Free Generation" online hub. The "Streaking Baby" spot introduces Seventh Generation's line of baby care — free from fragrances, chlorine-processing and societal norms. The take home: without toxins, life is just more fun.
Says Dave Schiff, Made's Creative Director, "This is the first generation of kids growing up around truly effective plant-based products, and they have a completely different perspective than we did. The digital hub is really meant to give you a peek at the world from their point of view. Between videos, user-generated content and an interactive, sharable book, you really get a sense of how freewheeling kids can be without sketchy chemicals around."
Credits:
CHIEF CREATIVE OFFICER/PARTNER: Dave Schiff
CHIEF DESIGN OFFICER/PARTNER: John Kieselhorst
CHIEF DIGITAL OFFICER/PARTNER: Scott Prindle
CHIEF STRATEGY OFFICER: Graham Furlong
ART DIRECTOR: Stephanie Sullivan
WRITERS: Dan Ligon, David Satterfield
CONSULTING HEAD OF INTEGRATED PRODUCTION: Chris Kyriakos
JUNIOR INTEGRATED PRODUCER: Isaac Karsen
BUSINESS AFFAIRS: Jennifer DeCastro
SENIOR ACCOUNT PRODUCER: Rachael Donaldson
Failure can be our greatest teacher. In Colorado, we want to celebrate the innovators and entrepreneurs who have walked the line of risk and innovation and found success. The Colorado Innovation Network (COIN), yesterday launched the Glorious Failure Innovation Challenge — a statewide business competition that encourages creativity and responsible risk-taking. The Glorious Failure Innovation Challenge is designed to showcase and accelerate innovators with high-growth potential ventures who are willing to share their lessons learned from obstacles and adversity, encouraging out-of-the-box and creative thinking within the state of Colorado.
Five finalists will be selected to pitch at the COIN Summit on August 29, 2013, including a finalist selected by the community, and four finalists will be selected by a selection committee, The overall winner will be selected by the COIN Summit delegation and will receive $50,000 cash and other in-kind prizes.
Denver's Postmodern wrote, produced and edited this engagement piece for the Innovation Challenge. Scott Brooks provided his mind and magic hand. Interested in competing? Learn more.
Most people think #FML stands for something negative, but JELL-O sees these tweets as a cry for help. A cry to: "Fun My Life." After all, what FML tweeters really need is a little dose of fun. So JELL-O is giving a handful of such tweeters a special surprise. Everyone who tweets with the #FML hashtag is entered into a pool and a lucky number of those will have their Fun My Life requests met with a customized prize pack — specially created to get their life back on track. The hub of the campaign, www.jellofml.com, showcases the requests for fun and how JELL-O answered with individualized prize packs. Fun My Life is live through June 14th. Agency: CP+B.
One up-and-coming Pitmaster is about to get his dream shot — to go head-to-head with a BBQ Legend. Will he face Myron Mixon, Tuffy Stone or Johnny Trigg? He won't find out until moments before the competition.
Over the course of 8 hours, they’ll cook head-to-head in three delicious categories — with host Marc Ryan throwing in a few twists along the way. Pride, the ultimate BBQ bragging rights and the Smoked championship belt are on the line. An expert judging panel will decide their fate. Who will stand tall — and who's gonna get Smoked? Smoked is produced by Citizen Pictures for Destination America. The one-hour special, part of Meat Week, fittingly premieres on Memorial Day, Monday, May 27.
What are your fave BBQ spots in town? We need a list.
"It’s crazy how well the agency and the store work together. I wish we could say we planned it that way, but that would be bullshit. We fell into it. But the truth is having a store bolted to an agency does some very cool things. For instance, it allows you to do market research. We sent out a dozen questions to our shopping community and got 2,000 responses in two hours. Then we turned those into a white paper and walked it over to our clients. That makes you very smart as an agency. And of course, we have familiarity with consumers we never would, so we can talk to our clients a little more as peers instead of being “the agency people” who don’t understand life in the retail trenches. Then there’s looking at it the other way — having an agency bolted to a store. Which, of course, has huge advantages, too."
The Denver Theatre District invites you to kick off the weekend at the corner of 14th St. and Champa St. downtown tomorrow night at 6:00pm for the season's inaugural Friday Flash digital art presentation. Presented by Denver Digerati, Friday Flash is an animation and motion-based art show held monthly on the Denver Theatre District's giant LED screen. This 30-45 minute art-in-motion presentation is free and open to the public.
Flash Friday #1 Featured Artists Include:
Faiyaz Jafri (New York City, NY)
Protey Temen (Moscow, Russia)
Stephanie Davidson (Toronto, Ontario, Canada)
Jason Akira Somma (New York City, NY)
Jake Fried (Boston, MA)
Sumit Sijher (Los Angeles, CA)
Deigo Lama (Lima, Peru)
Atomic Elroy (Sacramento, CA)
Moxie Sozo has received 2013 Package of the Year honors from Food & Beverage Packaging Magazine. The Jade Monk designs and illustrations were done by Moxie's extremely talented Charles Bloom. Congrats, you guys. Way to represent.
RE/MAX of Boulder was one of the first RE/MAX franchises in the country, starting up 30 years ago. To coincide with the opening of their new Pearl Street location, they commissioned DD9 to rebrand the company and develop a marketing campaign. In addition, DD9 designed and built BoulderSource.com — a responsive website that showcases local organizations, events and outings in Boulder and RE/MAX of Boulder’s involvement therein.
by Aha Method
